Gentry Underwood from IDEO talks on why we need to change how we look at the design process when it comes to social software. Although work kept me away from this year’s Web 2.0 Expo in NYC, through the wonders of Youtube I was able to catch this talk (thx @digitalsista).
To encapsulate his talk you could call it… Anthropology + Interaction Design FTW! Great talk. Watch! (15min)
